India – Community Mobilization 2018-02-27T21:23:08+00:00

Community Mobilization

Parivartan will impact the lives of 15 million women by 2020 by integrating family health and nutrition into 1 million Jeevika Self-Help Groups.

Parivartan, meaning transformation in Hindi, is a community mobilization model developed over the past several years with Bill and Melinda Gates Foundation support. Parivartan was designed to increase the adoption of key maternal, newborn and child health and sanitation behaviors among women of reproductive age in the most marginalized communities of Bihar, India. Parivartan’s Theory of Change, which has guided the project’s objectives and activities over the course of the past four years, combines economic and social empowerment with community and individual-level attitude and behavior change.

To increase the program’s lasting impact and reach, PCI is now strengthening the capacity of Jeevika, the Bihar government’s rural livelihoods program, to mainstream the Parivartan approach and thereby empower millions of self-help group members economically and socially, while also ensuring positive linkages with health and nutrition service delivery throughout the state. Results of this integration and convergence approach have been quite positive in terms of maternal, newborn and young child outcomes such as preparation for institutional deliveries and exclusive breastfeeding, among many others.

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