PCI is working with State Rural Livelihood Mission (SRLM) led community platforms – Self Help Groups (SHGs), Village Organizations (VOs) and Cluster Level federations (CLFs) in Bihar. PCI has demonstrated more than two-folds increase in dietary diversity in child feeding – a ‘sticky indicator’ not known to have moved as much in response to any other interventions at scale in India. Through JEEViKA Technical Support Program (JTSP), PCI is working with the Bihar Rural Livelihood Promotion Society to provide technical assistance to JEEViKA – one of the largest community platform globally, having more than 9,00,000 women Self Help Groups (SHGs) till date with around 92 million women as direct members. Drawing the experiences from the JTSP project, PCI is expanding its base to the North East part of the country and is on its way to sign an agreement to work with the Tripura Rural Livelihood Mission Platform to promote the adoption of desired health and nutrition behaviours using the self-help platforms.

In collaboration with Alive & Thrive (A&T) – FHI 360, we have successfully implemented a pilot project to test the efficacy of improving prioritised Maternal, Infant, and Young Child Nutrition (MIYCN) practices through interpersonal and group-based communications using community cadre. This unique project leveraged the existing community platform formed under the Core Group Polio Project (CGPP) – part of the Social Mobilization Network (SM-Net) in Uttar Pradesh and has shown encouraging results.

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