PCI’s Programs in India Contribute to Global Efforts to Eradicate the Disease

In the global fight against infectious disease, victories of every size deserve to be celebrated. Any increase in vaccinations and decrease in the number of new cases bring us one step closer to eradication. PCI has made strong headway in the fight against many deadly diseases, but one PCI disease prevention program in particular that has seen almost unparalleled growth and success is the polio intervention program in Moradabad, India.

In many rural communities in India, there is a stigma associated with polio vaccinations, and often these cultural barriers are challenging to overcome. PCI has focused its efforts on working within the community using a unique child education and mobilization approach to increase involvement and awareness of polio and vaccines.

Working with partner organization CORE, PCI created special educational programs for local school children that focused on polio and its potential eradication. The lessons were designed to involve students directly in the health and well-being of their families, friends and neighbors by teaching them how they can play a role in the eradication of polio in their own communities. With support from PCI, the children were organized into calling groups called bulawa tolies and tasked with announcing the dates of vaccination drives, holding anti-disease rallies and teaching the adult members of their families and community about the roles they can play in preventing disease.

This ground-up, community-based approach to disease education and prevention is not only groundbreaking, it is effective. The same citizens who were reluctant to trust health workers were far more willing to listen to members of their own communities, especially their children. As the approach yielded positive results, the program was expanded to include all elementary and middle school students in Moradabad and neighboring Muzaffarnagar and Meerut. Between December 2007 and September 2012, over 630 bulawa tolies, involving over 5,000 children, participated in 29,683 rallies in 44 rounds of polio vaccinations. These public displays and events led to an increase in vaccination coverage in the targeted areas from 67% in 2007 to 76% in 2012.

What is most significant of all is that Meerut, Muzaffarnagar and Moradabad have not reported any new polio cases since January 2010, and Moradabad, once the epicenter of India’s polio epidemic, has been virus-free since November 2009.

Involving members of at-risk communities in efforts to prevent the spread of infectious diseases is crucial to building a strong foundation of knowledge and tradition to ensure that programs like PCI’s Moradabad intervention continue to increase vaccine coverage and decrease the presence of diseases like polio in the international communities most in need. The success in Moradabad is a great victory and a significant step towards global polio eradication.

Learn more about the ways PCI is preventing disease worldwide and how you can make a difference today.