Cyclone – The Movie
Everyone loves a good movie, and films are a great way to get important messages out to folks in rural areas who may have low literacy skills. So we produced a video to reinforce disaster response and mitigation messages and further educate the vulnerable communities we work in.
Act to Survive highlights the importance of being ready for a disaster, filmed in the very communities we work in and featuring local citizens as the stars. It identifies different types of disasters, when they occur throughout the year, and what to do to prepare for each. For cyclones in particular, it helps communities understand the warning levels for the Bangladesh’s disaster alert system – understanding that is crucial for preparations. And just as in the disaster pocketbook (above), the film emphasizes that “humans are humanity, life is for life.” By working together and learning lessons from previous disasters, communities can keep themselves safe.
Typically, we package our presentation as a double feature, with Act to Survive, followed by a popular Bollywood or Hollywood blockbuster in Bengali. Folks like this mix of information and entertainment, too, and it helps the messages stick.